discover the brand & web design packages
Let’s create a brand and website you’re proud to show up with
handmade, intentional, personality-filled
Built around you
Your brand should start with your work, your values, and how you want to be seen, not trends or templates.
Every project is shaped around what makes your business yours, so the final result feels personal, distinctive, and easy to recognise as your own.
Designed with care
Nothing is rushed or treated as just another project.
Each brand is created with attention to detail and intention behind every decision, so everything feels considered, cohesive, and thoughtfully put together from start to finish.
Made to feel right
When your brand feels aligned, everything becomes easier.
Showing up feels more natural, sharing your work takes less effort, and people connect with what you do in a way that makes sense. That sense of ease is what I aim to create.
brand & web design
available worldwide
based in Europe
brand foundations
The Mini-Brand
For businesses that are just starting out or simply don’t need a full branding experience and are looking for a refresh. This package offers a complete visual identity with a faster turnaround, so you can have something that feels considered and beautiful without a long wait.
includes
creative direction document
full logo suite
cohesive font selection
color palette
one custom brand illustration
2 brand patterns
brand style sheet
mini brand presentation
1 initial concept
1 revision
client portal
launch graphics
investment: $1500
timeline: one week
full brand identity
The Dreamer's Brand
This package offers the full branding experience, starting with a thoughtful brand strategy that sets the foundation for your business and its visuals. It’s for business owners who feel disconnected from their brand and are ready to rethink everything. You’ll walk away with a brand that resonates with you and gives you confidence in how you show up.
includes
brand strategy document
creative direction document
full logo suite
cohesive font selection
color palette
brand illustrations
brand patterns
brand guidelines document
1 initial concept
2 revisions
client portal
launch graphics
investment: $3000
timeline: 3-4 weeks
showit website
The Signature Website
A custom Showit website designed to reflect your brand clearly and personally. My focus is on creating distinctive websites that don’t feel like anyone else’s. Something shaped around your work, your content, and how you want to be seen, so you can stand out without forcing it.
includes
custom website design built in showit
Fully responsive (desktop, tablet, mobile)
Email marketing integration (if needed)
SEO, domain setup, and launch support
1 revision per page
Client portal + training videos for easy updates
1-week post-launch support
launch graphics
investment: $2500
timeline: 2 weeks
full brand + web design experience
The Poet's Package
A full brand and website experience, from start to finish. This includes everything from brand strategy to a fully custom website. You’ll walk away with a cohesive identity and a site that feels true to you, works beautifully, and connects with the people you want to reach.
includes
brand strategy document
full visual identity (everything in the dreamer's brand)
custom website design built in showit (unlimited pages)
email integration (if needed)
responsive design, SEO, domain setup and launch support
2 rounds of revisions per brand + web
client portal
training videos
2 weeks of post-launch support
investment: $5000
timeline: 5-6 weeks
brand collateral
For anything beyond the main packages, you can explore the à la carte add-ons designed to complete your brand.
01. social media templates
02. custom illustrations
03. canva guides/presentations
04. business card
05. packaging design
the process
How It Feels To Work With Me
step 4: book your project
If it feels like a good fit after our call, I’ll send over a detailed proposal with everything we discussed, including the package, process, timeline, and payment plan. From there, you can take your time and decide if you’d like to move forward, no pressure at all.
step 3: discovery call
After you inquire, I’ll send you a link to my calendar so you can book your discovery call.
Think of it as a relaxed coffee chat where we get to know each other and talk about your business, your ideas, and what you’re looking for.
step 2: inquire through the form
Fill out the inquiry form and share as many details as you’d like.
I’m a big fan of details (and excitement), so don’t hold back, I want to hear everything about your vision and your business.
step 1: choose your package
Start by exploring the packages and choosing what feels right for you.
If you’re not completely sure, don’t worry, we can talk it through together during your discovery call.
5 stars, 10/10, can’t wait to work with MPS again!!
Working with Carina from MPS was a dream! She perfectly executed the vision I had and was so helpful for narrowing down exactly what I wanted when I had a bunch of different pov’s.
Carina was communicative, quick, and she executed incredible work. She is truly so talented and I will 100% be returning to her in the future as my business grows and I have more needs arise!
Everyone I’ve showed glimpses to have gushed over how stunning her creations are.
Magen
I’m obsessed with my mini brand designed by Carina!
The entire process was so easy and seamless. She truly understood my vision from the start and brought it to life in a way that felt effortless.
I couldn’t believe how fast it all came together, and yet every detail feels so thoughtful and refined. I finally feel like my brand reflects who I am. Carina is magic!
Erin
I’m so glad I chose Moderately Poetic Studio for my company branding.
Carina is truly an expert in her field, and she made me feel comfortable even though I wasn’t completely sure about how to brand my idea. She made the process simple, and she communicated with me every day that we worked together.
Moderately Poetic Studio went over and beyond my expectations, and provided me with everything my company needs to grow. I’m proud to say my branding was created by Carina.
Terryn
I've loved working with carina and cannot recommend her enough!
Working with Carina was a dream! I had very little idea of what I wanted outside of Pinterest pins and random descriptive words. Carina took everything I told her and ran with it, effortlessly giving me perfect branding and a perfect website I can't wait to brag about to everyone I know. Beyond just being amazing at design, Carina is so patient and walked me through every step of the process. She made it possible for someone with zero experience to understand how to confidently update my website. I've loved working with her and cannot recommend her enough!
Josie
Working with Carina was a joy that I would recommend to anyone
I went many years with a DIY template website that "did the job" but was never quite the right fit. I finally decided I needed my website to feel like ME and represent the spirit of my brand. I found Carina and immediately knew she would see my vision and create the online home I wished for. It felt like she knew what was in my head better than I could explain it myself! The process was easy, seamless, and she surprised me by going above and beyond countless times. Working with Carina was a joy that I would recommend to anyone, and I look forward to working with her again in the future!
Aleah
She truly saw the heart of my business
I need to say the biggest thank you to Carina! She truly saw the heart of my business. Not just what I do, but why I do it. She somehow took everything I felt and hoped my brand could represent and brought it to life in a way I dreamed of but could never quite articulate. Beyond her incredible creative talent, she was kind, thoughtful, timely, and an absolute joy to work with. Her experience shone through in every step, not only in the beautiful, intentional design elements, but in how deeply she helped define the core of my brand and business values. The care, time, and energy she poured into outlining every detail was truly unmatched.
Marykate
Do you offer payment plans?
next question
I do! I typically require a 50% non-refundable deposit to secure your project, with the remaining balance either due before final delivery or split into two additional payments, depending on the package. If that structure doesn’t quite work for you, I’m always open to finding an alternative that feels manageable while still keeping the project moving smoothly.
Frequently Asked Questions
Do you offer payment plans?
What happens after I inquire?
Do you offer SEO services?
I just need a logo. Can we do that?
How do I know which package is right for me?
What would be my role in the project?
Frequently Asked Questions
Do you offer payment plans?
What happens after I inquire?
Do you offer SEO services?
I just need a logo. Can we do that?
How do I know which package is right for me?
What would be my role in the project?
I just need a logo. Can we do that?
next question
A logo on its own won’t give you the clarity, consistency, or connection that a full brand can. My process is built around creating a complete identity and experience, something that feels cohesive, distinctive, and aligned with your work. Because of that, I don’t offer logo-only services, I want to make sure what you invest in truly supports your business long-term.
Frequently Asked Questions
Do you offer payment plans?
What happens after I inquire?
Do you offer SEO services?
I just need a logo. Can we do that?
How do I know which package is right for me?
What would be my role in the project?
How do I know which package is right for me?
next question
It really depends on where you are in your business, your goals, and your timeline. I’ve designed my packages to cover different stages, whether you’re just starting out, refreshing your brand, or ready for a full transformation. If you’re unsure, that’s completely okay, we can talk it through together during a discovery call and find what feels like the right fit for you.
Frequently Asked Questions
Do you offer payment plans?
What happens after I inquire?
Do you offer SEO services?
I just need a logo. Can we do that?
How do I know which package is right for me?
What would be my role in the project?
What happens after I inquire?
next question
Once you inquire, I’ll reach out to set up a discovery call. This is a relaxed, no-pressure conversation where we get to know each other, talk about your business, your goals, and what you’re looking for. It’s really just a chance to see if we’re a good fit. After the call, I’ll send you a detailed proposal with everything we discussed and next steps. From there, you can take your time and decide what feels right for you. ❤️
Frequently Asked Questions
Do you offer payment plans?
What happens after I inquire?
Do you offer SEO services?
I just need a logo. Can we do that?
How do I know which package is right for me?
What would be my role in the project?
Do you offer SEO services?
next question
I include basic SEO with all website design projects. This covers things like page structure, headings, titles, meta descriptions, and image alt text where needed, so your site is set up properly from the start. For more advanced SEO (like keyword strategy, blogging plans, or ongoing optimisation), I always recommend working with a specialist in that area.
Frequently Asked Questions
Do you offer payment plans?
What happens after I inquire?
Do you offer SEO services?
I just need a logo. Can we do that?
How do I know which package is right for me?
What would be my role in the project?
What would be my role in the project?
next question
This is a collaborative process, so your involvement plays a big part in the outcome. For shorter projects, I’ll need quicker feedback to keep things moving, while longer ones allow a bit more space, but staying engaged is still important. I’ll guide you through everything, but your input and feedback are what make the brand truly yours.❤️
handmade
personality-filled
story-led
