A more personal way to design your brand
meet carina, the designer behind mps
about me • prologue
I want you to be able to see yourself in your brand
handcrafted by Carina
For a while, I thought the best way to grow was to follow trends and do what everyone else was doing. But the more I tried to fit into that, the more disconnected I felt from my own brand. It got to a point where showing up, posting, or talking about my work started to feel difficult, and nothing really worked the way I expected it to. Everything changed when I stopped trying to follow what I should be doing and started focusing on what actually felt like me. When your brand reflects who you are, even just a part of it, everything becomes easier. Showing up feels more natural. Talking about your work makes sense. And the right people start to connect with it. That’s what I care about creating for you. A brand that feels like yours, so you can show up with more ease and confidence.
Meet the founder, Carina Alempi
about me • chapter 1
Before starting my own studio, I spent three years working as a UX designer. The work was thoughtful and structured, but I kept feeling like something was missing. I wanted more softness, more creativity, more space for personality and emotion.
Moderately Poetic Studio grew from that feeling. From a love of beauty, of stories, and of the small details that make you pause a little longer than usual. It also came from a quieter thought, that life moves quickly, and it’s easy to overlook the things that actually matter. The things that feel personal, meaningful, and real. So I decided to create space for them.
Through my work, I try to bring that same sense of care into every brand and website. Something considered, something personal, something that feels like it belongs to the person behind it.
about the studio
chapter 2
my values
Built around you
Your brand should start with your work, your values, and how you want to be seen, not trends or templates.
Every project is shaped around what makes your business yours, so the final result feels personal, distinctive, and easy to recognise as your own.
Designed with care
Nothing is rushed or treated as just another project.
Each brand is created with attention to detail and intention behind every decision, so everything feels considered, cohesive, and thoughtfully put together from start to finish.
Made to feel right
When your brand feels aligned, everything becomes easier.
Showing up feels more natural, sharing your work takes less effort, and people connect with what you do in a way that makes sense. That sense of ease is what I aim to create.
about me • epilogue
Animal lover
I have two dogs, Loki and Cuba, who basically run my life (and I’m completely okay with that).
I also have a soft spot for all animals, they’re just the purest little beings, and I would protect them at all costs.
Fantasy nerd
I’m a big reader and unapologetically obsessed with fantasy. I even have a BookTok account with a friend where we share what we’re reading. Eragon will always have a special place in my heart.
Plant lover
My home has slowly turned into a greenhouse, and I wouldn’t have it any other way.
I love travelling, but I love being at home just as much, and having plants everywhere makes it feel calm, sunny, and full of life.
5 stars, 10/10, can’t wait to work with MPS again!!
Working with Carina from MPS was a dream! She perfectly executed the vision I had and was so helpful for narrowing down exactly what I wanted when I had a bunch of different pov’s.
Carina was communicative, quick, and she executed incredible work. She is truly so talented and I will 100% be returning to her in the future as my business grows and I have more needs arise!
Everyone I’ve showed glimpses to have gushed over how stunning her creations are.
Magen
I’m obsessed with my mini brand designed by Carina!
The entire process was so easy and seamless. She truly understood my vision from the start and brought it to life in a way that felt effortless.
I couldn’t believe how fast it all came together, and yet every detail feels so thoughtful and refined. I finally feel like my brand reflects who I am. Carina is magic!
Erin
I’m so glad I chose Moderately Poetic Studio for my company branding.
Carina is truly an expert in her field, and she made me feel comfortable even though I wasn’t completely sure about how to brand my idea. She made the process simple, and she communicated with me every day that we worked together.
Moderately Poetic Studio went over and beyond my expectations, and provided me with everything my company needs to grow. I’m proud to say my branding was created by Carina.
Terryn
I've loved working with carina and cannot recommend her enough!
Working with Carina was a dream! I had very little idea of what I wanted outside of Pinterest pins and random descriptive words. Carina took everything I told her and ran with it, effortlessly giving me perfect branding and a perfect website I can't wait to brag about to everyone I know. Beyond just being amazing at design, Carina is so patient and walked me through every step of the process. She made it possible for someone with zero experience to understand how to confidently update my website. I've loved working with her and cannot recommend her enough!
Josie
Working with Carina was a joy that I would recommend to anyone
I went many years with a DIY template website that "did the job" but was never quite the right fit. I finally decided I needed my website to feel like ME and represent the spirit of my brand. I found Carina and immediately knew she would see my vision and create the online home I wished for. It felt like she knew what was in my head better than I could explain it myself! The process was easy, seamless, and she surprised me by going above and beyond countless times. Working with Carina was a joy that I would recommend to anyone, and I look forward to working with her again in the future!
Aleah
She truly saw the heart of my business
I need to say the biggest thank you to Carina! She truly saw the heart of my business. Not just what I do, but why I do it. She somehow took everything I felt and hoped my brand could represent and brought it to life in a way I dreamed of but could never quite articulate. Beyond her incredible creative talent, she was kind, thoughtful, timely, and an absolute joy to work with. Her experience shone through in every step, not only in the beautiful, intentional design elements, but in how deeply she helped define the core of my brand and business values. The care, time, and energy she poured into outlining every detail was truly unmatched.
Marykate
handmade
personality-filled
story-led
