We create visual identities and websites that feel like home: grounded, intentional, and full of quiet meaning. For people who care deeply about their work, and want their brand to feel just as personal.
Design that feels like home,
and speak straight from the heart.
From brand foundations to online presence, we help you show up with clarity, confidence, and authenticity
( discover our packages)
The entire process was so easy and seamless. She truly understood my vision from the start and brought it to life in a way that felt effortless.
I couldn’t believe how fast it all came together, and yet every detail feels so thoughtful and refined. I finally feel like my brand reflects who I am. Carina is magic!
Erin
The Mini-Brand
Erin of Boston
erin of boston photography
I’m obsessed with my mini brand designed by Carina!
( POSTCARDS FILLED WITH LOVE )
Working with Carina from MPS was a dream! She perfectly executed the vision I had and was so helpful for narrowing down exactly what I wanted when I had a bunch of different pov’s.
Carina was communicative, quick, and she executed incredible work. She is truly so talented and I will 100% be returning to her in the future as my business grows and I have more needs arise!
Everyone I’ve showed glimpses to have gushed over how stunning her creations are.
Magen
The Mini-Brand
ManskiHaus
manskihaus
5 stars, 10/10, can’t wait to work with MPS again!!
( POSTCARDS FILLED WITH LOVE )
Carina is truly an expert in her field, and she made me feel comfortable even though I wasn’t completely sure about how to brand my idea. She made the process simple, and she communicated with me every day that we worked together.
Moderately Poetic Studio went over and beyond my expectations, and provided me with everything my company needs to grow. I’m proud to say my branding was created by Carina.
Terryn
The Mini-Brand
Love Love
lovelove community
I’m so glad I chose Moderately Poetic Studio for my company branding.
( POSTCARDS FILLED WITH LOVE )
The path to a brand that feels like you
step 3
Choose a package, reach out, and let’s chat!
Once your form is in, we’ll find a time to chat. Think of it like a relaxed conversation over coffee where we dive into your vision, talk through your ideas, and see how we can bring your brand to life together.
step 1
Take a look at the packages and see which one feels right for you. Whether you’re just starting out or updating an existing brand, there’s a fit here. And if you’re not sure, just reach out, I’m happy to help you figure it out.
step 2
The form is simple and only takes a few minutes. It helps me get a sense of your goals, your brand, and what you’re hoping to create. That way, when we hop on our discovery call, I can come prepared and our conversation is focused and meaningful.
Choose your package
Fill out the form
Book your disco call
Includes
The
Mini-Brand
( our signature package )
timeline: one week — investment: 1050 usd
Creative direction document
Minimalistic logo suite: primary logo, secondary logo, and submark/logomark
Brand fonts (licenses not included)
one custom brand illustration
brand color palette
2-3 simple brand patterns
1 initial concept + 1 revision
Mini creative direction document
Brand guidelines sheet & mini brand presentation
Client portal for easy collaboration
Bonus: Social media post to launch your new look
Is this for me?
Perfect if you already know your brand or have a clear vision and simply need the visuals to match. This one-week intensive gives you a complete visual identity without the strategy phase; ideal for those with a plan in place or who just want a refreshed, consistent look.
You will walk away with a polished visual identity that feels true to you and ready to support your next chapter.
( full branding experience )
timeline: 2-3 weeks — investment: 1850 usd
Includes
brand strategy
creative direction document
full Custom logo suite (primary, secondary, submark, logomark)
2 logo concepts
2 rounds of revisions
Brand fonts (licenses not included)
Color palette
custom brand illustrations
custom patterns
Full brand guidelines (logo, color, font usage)
Client portal for easy collaboration
Bonus: Social media post to launch your new look
Is this for me?
For those who want more than just visuals, this package blends strategy and design to create a brand that is clear, cohesive, and deeply connected to your audience.
Whether you are starting fresh or reimagining an existing brand, we uncover your voice, values, and positioning, then translate them into a visual identity that feels like you and resonates with the right people.
( WEBSITE IN A WEEK )
timeline: one week — investment: 1500 usd
Includes
Strategy-led design to attract and convert
Fully responsive (desktop, tablet, mobile)
Email marketing integration (if needed)
SEO, domain setup, and launch support
2 revisions per page
Client portal + training videos for easy updates
Daily support during the build (email, text, or WhatsApp)
1-week post-launch support
Bonus: Social media post design to announce your new website
Is this for me?
Perfect if you are ready for a professional, custom site without a months-long process. In just one week, we will create a website that feels like you; simple, stylish, and built to connect with your audience.
Pair it with the Mini-Brand for a complete visual identity and online presence from day one.
( bRAND + WEBSITE - THE POET'S PACKAGE )
timeline: 4-5 WEEKS — investment: 3600 usd
Includes
Brand + website strategy aligned with your goals
Competitor insights + messaging that connects
Full visual identity (logos, fonts, colors, patterns, guidelines)
Custom website (unlimited pages) built in framer or showit
Responsive design + email integration
On-page SEO + launch support
2 rounds of revisions per brand + web
Client portal + training videos
2 weeks of post-launch support
Bonus: Social media post to launch your new look
Is this for me?
For those ready for a full transformation, this package includes both complete brand development and a fully custom website. We start with in-depth brand strategy and design, then create a website that brings it all to life online.
You will walk away with a cohesive brand identity and a custom site that feels true to you, works beautifully, and connects with the people you want to reach.
Includes
The
Story Set
( social media templates )
timeline: one week — investment: 200 usd
20 post templates:
2 carousels (5 slides each)
10 single-post designs tailored to your content needs
20 Instagram story templates
Designed in Canva for ease + flexibility
Custom to your brand’s look and feel
Is this for me?
Perfect if you want your Instagram to look polished and consistent without spending hours designing each post. This package gives you a set of custom-made Canva templates that reflect your brand’s personality, making it easy to share your message in a way that feels on-brand every time.
With ready-to-use templates for posts, stories, and carousels, you can show up confidently and keep your content looking cohesive, no matter how busy your schedule gets.
I usually use Showit for creative, visually-driven sites, but I also work with Framer and Webflow depending on what your business needs.
The right platform really depends on your goals, so we’ll choose what works best for you.
Yes! I typically ask for 50% upfront to get started and the remaining 50% once everything is finished. I understand that everyone’s situation is different, so if you need a different plan, just let me know.
We can work out something that fits your needs from the very start.
Yes! I’ll need your text, images, and anything else that represents your brand. Don’t worry, I’ll help guide you if you’re unsure what to include.
I can point you toward inspiration and ideas so your content feels like the perfect match for your brand.
Your involvement is super important! For quicker projects like the One Week Wonder or Mini Brand, I’ll need you to stay on top of emails or messages so you can provide feedback quickly and we can meet deadlines. For longer projects, a day or two to respond is totally fine. Either way, your input is essential because your brand needs to reflect you, and I can’t do that without your perspective. We’re in this together!
Yes! During our collaboration, you’ll have a set number of revisions to make sure everything feels right. After the project is complete, I can help with updates, tweaks, or new features to keep your site fresh and aligned with your growth. Additional changes are available for a fee, and I offer flexible payment options to make it easy on your budget. Your brand evolves, and I’m here to make sure your website grows with it.
Absolutely! If none of my current packages fit exactly what you’re looking for, just reach out at contact@carinaalempi.com. We can chat about your needs, and I’ll do my best to create a package or service just for you.
Not ready to go custom? You still deserve beautiful.
If a full custom brand isn’t in the cards just yet, our semi-custom brand kits are the perfect place to start.
Thoughtfully designed, easy to customize, and ready in just one week, they’ll give you a polished identity without the wait or the big investment.
