Meet the designer

The girl behind

moderately poetic studio

The girl behind

moderately poetic studio

aka an adequate poet

Hi, I’m Carina—your designer, developer, and the heart behind Moderately Poetic Studio. With three years of experience as a product designer, I’ve now turned my focus to building brands and websites that inspire and connect.

Together, we’ll bring your vision to life in a way that feels both authentic and inviting.

  • poet/ writer/ romcom or thriller girly forever/ gossip girl rewatcher/ beauty & the beast fangirl/ dreaming of moving near lake como/

  • poet/ writer/ romcom or thriller girly forever/ gossip girl rewatcher/ beauty & the beast fangirl/ dreaming of moving near lake como/

what is Moderately

poetic studio all about?

what is Moderately

poetic studio all about?

Connection

Moderately Poetic Studio was created with genuine connection at its heart. I want your clients to feel drawn to your online presence, for you to feel deeply connected to your brand identity, and for us to build a collaborative, creative bond as we bring your vision to life.

Timeless design

Your website and branding deserve to feel timeless and ready to grow with you. Together, we’ll craft a brand that reflects your essence, one that remains relevant and adaptable for years to come as your business evolves.

Feeling like home

You spend every day with your brand—it should feel like home. I want it to inspire you, fuel your passion, and support your goals. This brand will be a true extension of yourself, crafted with purpose and warmth to resonate deeply with you and those you connect with.

( Cuba & Loki )

( Cuba & Loki )

( Cuba & Loki )

What you really need to know...

What you really need to know...

( favorite poet )

Whitney Hanson

( most rewatched show )

Gossip Girl - and I will do it again

( fav way to start the day )

Cappucino while playing with the babies (dogs)

( favorite singer )

Benson Boone

( favorite country )

Italy without a doubt

( currently reading... )

Fourth Wing - Rebecca Yarros

Meet your favorite designer / poet / friend

Meet your favorite designer / poet / friend

Im Carina Alempi

I didn’t always know I’d be a designer—I thought I’d be a writer. But life led me down a different path. In 2019, I discovered UX/UI design, taught myself the skills while balancing college and waitressing, and landed an internship that grew into a full-time role. Three years in, I knew I needed something more creative, something that felt like me. So I left the 9-to-5 to create a career that feels true to my heart.


Moderately Poetic Studio was born from this journey. When I first started freelancing, I tried to shape my business to match others, convinced that a brand should be separate from yourself. But even after a redesign, I felt disconnected from my work. That’s when it clicked—my brand needed to reflect my own personality and values, not just what I saw around me. Now, this heart-led studio is all about bringing that same authenticity to you.

you deserve a brand that truly reflects you

Your brand is a reflection of your unique story and values. Let’s work together to create a brand identity that truly captures who you are and resonates with your audience.

you deserve a brand that truly reflects you

Your brand is a reflection of your unique story and values. Let’s work together to create a brand identity that truly captures who you are and resonates with your audience.

you deserve a brand that truly reflects you

Your brand is a reflection of your unique story and values. Let’s work together to create a brand identity that truly captures who you are and resonates with your audience.

Founded in 2024 by Carina Alempi, Moderately Poetic Studio exists to craft poetic brands with care and attention to detail, helping kind-hearted women stand out online.

Founded in 2024 by Carina Alempi, Moderately Poetic Studio exists to craft poetic brands with care and attention to detail, helping kind-hearted women stand out online.

Founded in 2024 by Carina Alempi, Moderately Poetic Studio exists to craft poetic brands with care and attention to detail, helping kind-hearted women stand out online.