Erin of Boston is a well-established brand that was ready for a fresh new look, and I was thrilled to bring her vision to life in just one week. Erin came to me with a clear and confident idea of what she wanted—from the color palette to the illustration style. My goal was to capture her every dream and ensure her brand felt exactly how she envisioned.

This mini-brand refresh gave Erin’s business a polished, elevated look without losing the heart of what makes it special. It’s a perfect blend of her established identity and a bold new direction—one she’s proud to share with the world.